EP2793430

An interactive media guidance system and a method for generating media control information that enable media content delivery and control by a media content user via a user equipment device capable of interfacing with a media content source using a backchannel network is disclosed. The method comprises: determining a media provider, based on a user-generated message received from a communications device; determining a command format, of a plurality of command formats, that is usable by the determined media provider; converting the user-generated message into the determined command format; generating the media control information including the converted user-generated message, wherein the media control information is for use by the determined media provider to control delivery of media from the media provider to a media device.